H2O+ Sea-derived Skincare, Chicago, IL

Royal Promotions Group, a product display & fixturing company, turned to Sarfatty Associates to provide architectural and MEP design services for this cosmetics brand in three Chicago locations. The store is designed along minimalist lines using a white & blue theme to let the products “pop” and make their own statement. In addition to display fixtures which occupy most of the floor area each store includes a spa niche for customers to sample products. The sea theme is carried throughout the store, from the bold use of blue on interior fixtures to glass mosaic cladding on the façade.