Freshii, LaSalle Drive, Chicago, IL

Located in a ground-floor retail space, Sarfatty Associates designed a new location focused on the light, airy and energetic aesthetic of the Freshii brand. High ceilings, floating soffits, clean finishes, and expansive glazing reinforce these values. Vibrant and innovative signage also highlight the elemental ingredients of the healthy and delicious menu items available. Challenges included maximizing seating and kitchen area in a small space. A reclaimed wood communal table uses floor area efficiently, while adding to the youthful energy of the space by facilitating interaction among patrons who may not know one another prior to their meal.